The following core principles are the standard by which Daily Pitchfork editors publish original material and review and rate (using standard A-F letter grades) outside content. They were developed exclusively by our editors, adapted from the Society of Professional Journalists’ recently revised ethical guidelines to the coverage of animal issues. Be accurate. Because animals do not speak for themselves, animal issues require special vigilance in separating accurate from inaccurate information. Accuracy prevents the spread of errors that harm animals and the general public. Diligently research subjects and sources of news coverage. Use original sources and research. Clearly identify stakeholders (lawmakers, lobbyists, corporate entities, professional and business associations, etc.), their positions, affiliations and potential conflicts of interest — especially if working from a press release. Moreover, the differences among animal welfare, animal protection and animal rights groups are significant and should be accurately identified. Serve as watchdogs over private interests, public affairs and government by holding those in power accountable and giving a voice to the voiceless. The media has an obligation to recognize those whose voices are so often muted: the general public, the scientific community, public advocates and animals themselves. Toward this goal, it needs to avoid all forms of stereotyping and marginalizing, eliminate language designed to “humanewash” or … Continue reading The Daily Pitchfork’s Six Principles of Good Animal Journalism